Your University Name    the Competitive Edge





with Brenda Bernstein

Your presence on LinkedIn is one of your most powerful career assets—a central component to your branding as you prepare yourself to land your ideal position.

Just being on LinkedIn is not enough. To get attention and results from this essential social media platform, you need to optimize your profile and become an advanced user.

In this presentation, you will gain skills and knowledge that will build your power on LinkedIn:

  • Discover must-know tricks to make every word in your profile count
  • Learn what to do–and what not to do–to maximize your visibility and impact
  • Get strategies for distinguishing yourself and your unique assets
  • See examples of top-notch LinkedIn profiles that you can use as models as you craft yours
You can't afford to have a mediocre LinkedIn profile. Find out now how to make it great — and start opening doors.


Expert BIO
with Brenda Bernstein

Brenda Bernstein is the #1 best-selling author of How to Write a KILLER LinkedIn Profile—a book that has been featured in Forbes and Fortune Magazines and that has outpaced sales of books by the Harvard Business Review. An admissions consultant as well as a Certified Master Resume Writer and Certified Executive Resume Writer, Brenda holds a B.A. in English from Yale University and a J.D. from the NYU School of Law. Her team at The Essay Expert LLC works personally with hundreds of MBA applicants and businesspeople to bring their academic and professional careers to the next level.