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Step Three: Reach Out by Writing and Tracking Simple, Effective Emails  
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by Steve Dalton

One of the most common job search questions is "What should I write?" in an email to a potential employer. Learn exactly what to say in this webinar to maximize your “return on effort.” Learn how to:

  • Write effective 50-word outreach emails that attract -- not just any contacts -- but the right kind of contacts
  • Learn how to quickly differentiate between the three types of contacts encountered in a job search: Boosters, Obligates, and Curmudgeons
  • Track (and follow-up on) outreach to minimize the difficulty of managing outreach to multiple employers simultaneously


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by Steve Dalton

Steve Dalton is Senior Associate Director of the Career Management Center at Duke

University’s Fuqua School of Business, and author of The 2-Hour Job Search: Using Technology to Get the Right Job FASTER. He earned his own MBA at Fuqua, as well as a chemical engineering undergraduate degree from Case Western Reserve University in Cleveland, Ohio. Prior to entering the career services industry, Steve was an associate marketing manager at General Mills

And a strategy consultant at A.T. Kearney.